Cindy Sherman inspires. She influences onlookers as well as artists with her art. From the end of January, the Bank Austria Kunstforum shows the influence her work had – and still has – on the next generation of artists.

Those who know Cindy Sherman know that with Cindy, everything revolves around Cindy. Because the artist's favorite motif is herself – without her being herself. In her work, she focuses on the construction of identities. She plays skilfully with clichés, slipping into a wide range of roles. Sherman becomes her own make-up artist, stylist, director, and photographer. She presents characters from the world of film and fashion in exactly the same way as famous names from antiquity, painting, or literature. Her images demonstrate the rift between authentic self-portraiture and staging.

Which can be impressively seen in Sherman's first major series "Untitled Film Stills" (1977-1980). With her work, she shows that identity can be chosen, constructed and shaped as required. Nevertheless, the identity is still subject to social norms. She critically investigates these norms with her own subtle means.

Always on the search for beauty in ugliness, she polarizes opinion with her images, her critical and provocative view. And in this way, Sherman inspires the coming generation of artists to continue exploring the topics of identity and transformation in the media without changing their own artistic approach.

In addition to the work of Cindy Sherman, positions and works by Elke Silvia Krystufek, Pippilotti Rist, Julian Rosefeldt, Catherine Opie and Eva Schlegel can also be seen.

The Cindy Sherman Effect. Identity and Transformation in Contemporary Art - 
January 29 – June 21, 2020


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